A campaign is an activity designed to promote sales opportunities within your business. You can run as many campaigns as you like and each campaign can consist of many promotions. Each promotion can, in turn, have linked emails driving prospects to XLRNT landing pages or specific pages on your corporate web site.
As people click through your emails, so they create warm leads for your sales team to follow up as well as activating auto responders, if required.
Various reports also allow you to see exactly how successful your eMail campaign has been as well as how successful individuals promotions within a campaign have been.