XLR Group » SPECIALIST RETAILER COMPANY

SPECIALIST RETAILER COMPANY

WEB DEVELOPMENT, EMAIL SERVER SET-UP, SUPPORT & DEVELOPMENT

This £50m turnover retail group wanted a web presence and e-commerce platform. Due to the changing nature of its products and the complexity of product types, (colours, sizes etc), they found it would not easily fit in an “off-the-shelf” e-commerce package. After looking at systems costing high six figure sums, they came to XLR.

A bespoke e-commerce system was developed for the on-line shop, with a back-end link enabling easy input and extraction of data from other corporate systems.

10 Steps to Success

1. Find businesses using the XLRNT data hub. Search by business type, size, turnover, etc

2. Send out a promotion to all these new contacts, tracking opens and click throughs

3. XLRNT immediately alerts you when people visit your landing page so you can call them back immediately

4. Organise, categorise and assign new leads to the relevant sales people

5. Qualify and quantify the business opportunity

6. Schedule meetings and follow up tasks

7. Convert the lead to a sale!

8. XLRNT can automatically create a sales follow up call to ensure customer satisfaction

9. Analyse the success of your promotions and even compare promotions side by side

10. If desired, you can be automatically reminded to call a customer back months after the sale, asking if they would like to re-order.

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