XLR Group » INTERNET BOOKMAKERS

INTERNET BOOKMAKERS

CONSULTANCY, PROJECT MANAGEMENT & DEVELOPMENT

The explosion of internet betting offered tremendous opportunities, but required large scale development and heavy duty web-based applications, running in multiple countries, with synchronised data, capable of taking massive loads at prime time sporting events, such as The Grand National. A daunting task.

This PLC client proposed a listing on the UK AIM market. XLR undertook the development, which required database and web systems development and network installation logistics in the UK, Belize and Gibraltar.

Upon completion of the web development, (the main asset of the company), the project was given a valuation of £27 million by brokers for the float. The entire IT project was created, developed and managed by XLR.

10 Steps to Success

1. Find businesses using the XLRNT data hub. Search by business type, size, turnover, etc

2. Send out a promotion to all these new contacts, tracking opens and click throughs

3. XLRNT immediately alerts you when people visit your landing page so you can call them back immediately

4. Organise, categorise and assign new leads to the relevant sales people

5. Qualify and quantify the business opportunity

6. Schedule meetings and follow up tasks

7. Convert the lead to a sale!

8. XLRNT can automatically create a sales follow up call to ensure customer satisfaction

9. Analyse the success of your promotions and even compare promotions side by side

10. If desired, you can be automatically reminded to call a customer back months after the sale, asking if they would like to re-order.

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