XLR Group » DIRECTORY PUBLISHING COMPANY

DIRECTORY PUBLISHING COMPANY

WEB DATABASE DIRECTORY DEVELOPMENT

The client required a web-based directory and capabilities catalogue of alternative practitioners. The web site enabled on-line registration, updates and multiple category look-ups for clients to find their nearest practitioner.

Full enquirer details were captured and logged in a lead chasing system for both the directory publisher and the practitioner.

The collected information enabled the practitioner to build a database of prospects in their locality and enabled the directory publisher to create a worldwide database of prospects, by location, by interest, which they were able to market to and re-market to third-parties.

10 Steps to Success

1. Find businesses using the XLRNT data hub. Search by business type, size, turnover, etc

2. Send out a promotion to all these new contacts, tracking opens and click throughs

3. XLRNT immediately alerts you when people visit your landing page so you can call them back immediately

4. Organise, categorise and assign new leads to the relevant sales people

5. Qualify and quantify the business opportunity

6. Schedule meetings and follow up tasks

7. Convert the lead to a sale!

8. XLRNT can automatically create a sales follow up call to ensure customer satisfaction

9. Analyse the success of your promotions and even compare promotions side by side

10. If desired, you can be automatically reminded to call a customer back months after the sale, asking if they would like to re-order.

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